Profession: the whole body of persons engaged in a calling
Since the beginning, no, since the idea of me going to cosmetology school, I have been asked about my profession. When I was in cosmetology school, it was, "are you going to Iowa State University?" Really? You are asking if I'm going to Iowa State University when you clearly made a haircut appointment at a cosmetology school? After I graduated from cosmo school and started my career, it was, "so do you work somewhere else or are you in school?" Again, I have no idea what what gave them the impression that I'm not a professional career woman. It annoyed me back then but now I do all that I can to make damn sure people see cosmetologists as professionals.
While in cosmo school, I learned that people come for all sorts of reasons. Some love doing hair, some just love people, some think it's going to be an easy life until they grow up and have babies, some think of it as a last resort. Whatever the reason, it's still a profession. How many people do you know that went to four years of college and are doing NOTHING with their major? I know plenty and that doesn't make them any less professional because they chose a different career path. Why such a bum rap for the cosmetologists? I think there are few reasons why we aren't seen as career people.
1. You won't make money
People see us as stereotypical small town $10 haircuts or great clippers taking their 17th smoke break in two hours. How can people really make money doing that? One factor that goes into cosmos not making money is that they aren't claiming a lot of their income. Therefore, if someone is doing 15 $10 haircuts per day, five days a week, they are making $750 per week x 4 weeks = $3000 per month. Typically, if someone who doesn't have personal conviction to run a business the way our government says it should be, then they will only claim the minimum, leave cash payments out and not keep accurate books. Another truth is that if someone is smoking their income away they probably won't make great money because that's wasting time and money. There's plenty of money to be made as a great hairdresser, that's no lie, but it takes a lot of hard work.
2. Dressing like a hobo or hooker
If you are calling yourself a professional then don't wear a sweatshirt to work, don't wear jeans with holes, don't wear flip flops, do your hair, do your makeup, look like you care. When I travel, I go to different salons and spas to get an impression of what the rest of the industry is like. Old sweatshirts and poorly fitting jeans with flip flops is NOT professional and is lowering the standards that the public should expect from a career person, if you dare call yourself that.
3. Lack of education
If you're a cosmetologist and you believe that going to school for a year and getting a license will get you through the next 5-50 years of doing hair, you're wrong, wrong, wrong. Education is what will make clients and money walk in the door. Education is what makes you better than the $10 haircut. Education is the key element to stepping out of your comfort zone and staying on the path of an abundant future full of rewards. Education will make your work respected by all.
4. Laziness
You'll find laziness in any profession but for some reason cosmetologists are getting away with it and calling it a business. I'm all for this industry because there are so many great directions one can take in it but there are too many out there calling their lack of motivation or inability to get along with others or inability to take constructive criticism a business. I see it in big salons and chair rentals. They open up a "business" and bring all their bad habits with them. Owning a business isn't about the business owner, it's about the people who you are serving, including the employees. I have only seen people hurt from bad business owners that try to cut corners and ruin the profession by being unprofessional. If chair rental is your thing, then do it right. Pay your taxes, claim your income, keep it professional because when you don't, you're taking my profession and making it look bad. Seriously, being a salon owner and doing things the right way is hard and all these lazy people cutting corners makes it look like anyone can cut hair and put a few foils in. My salon is inspected by the Department of Public Health, I maintain my testing to keep my doors open, I follow the law. The unprofessional take appointments on their cell phone and cut hair wherever they please. Meanwhile, I'm striving to show my community what an amazing impact that a strong group of professional hairdressers can have when things are done right. I'm sick of just anyone thinking that they can open a salon and then they run the profession into the ground with their selfish laziness. If you can't be honest and a good communicator then don't open a business!!!
5. Professional product is being sold by the unprofessional
When someone buys it from a department store or Amazon, it doesn't go back to the professional, it goes back to the big corporate loser that could care less about people's hair needs or the continued education of cosmetologists. Most likely, that product is old, damaged, fake, or stolen. I see other cosmetologists buying things online and it makes me scream inside my head because they are doing exactly what is taking the professional standards out of their own profession!
6. Leave the baggage at home
Who can think of the hairdresser that comes in late, frazzled, and then only rants about their bad day and lack of income? I have clients who left hairdressers like that to come somewhere professional, where quality of environment is important. When it comes down to it, your client doesn't care that your boyfriend just bailed on you, they want their hair to look better than it did when they came in. If you don't give them that, they will leave you, it may take a while, but they will. Leave the crap at home, smile when you walk in the door and learn healthy communication skills so that way you can get along with your coworkers, boss, and clients.
I try my hardest to work against the stereotype. It sucks to get out of my comfort zone and learn new things. I've thrown fits over constructive criticism at my educational trainings but I continue to go because it's my priority to be the best. I've wished that professional hair color (dye, as the unprofessionals call it) wasn't so expensive to buy, but I will not discredit my professionalism by cutting corners. I refuse to buy crappy lightner (bleach, as the unprofessionals call it) in bulk and damage my clients hair. I will tell the awful truth about being a hard working business owner so that other's don't believe the lie that "anyone" can open a hair salon. I will tell my employees the hard truth about getting out of their comfort zone so they can be prosperous and rewarded when they reach goals and achievements. I will do my best to get education in my salon as much as possible and that means I have to tell my clients why my products are better than Walmart brands and what will really work for their needs. I have no secrets from my employees because they are my team and we are all striving for the same thing, to keep our environment professional.
It's worth every tear and every financial headache to see my team grow in their career. It's worth fighting all the stereotypes to see our clients walk into a beautiful salon where everyone is dressed and acts professional and friendly. I laugh with my team, work hard with my team, and pay bills like my team. We are the professionals of the industry setting the standard and raising the bar. Join us in supporting professionalism in the cosmetology industry.